Ilya Alshine

MBA (Marketing, Finance, International Business)

B.S. Electrical Engineering with Distinction

Consulting and operational engagements spanning IoT Applications, Smart Wearables, Digital Signage, Mobile/Web, Multimedia, VR/AR. Facilitated launch of successful spinoff ventures. Examples:

• SOLIYARN: product management, market strategy – smart wearables startup with novel semiconductive textile technology for healthcare, athletic, and military applications (biometric sensing, physiological monitoring, heated garments).
• NOVA MEDIA: innovation, creative, production – cutting-edge audiovisual solutions employing state-of-the-art display technologies (projection, transparent LCDs, smart mirror displays, “glasses-free” 3D) and interactive applications (touch, gesture control, voice recognition).
• 5TH MEDIUM: concept, development – online portal devoted to VR/AR technologies, applications, and 360 content.

Founded startup to capitalize on invention of touch-sensing technology allowing foot traffic consumers to interact with digital display platforms THROUGH storefront glass (patent). Spearheaded product innovation, development, management, and marketing of intelligent brick-n-mortar storefront solutions for retail, real estate, financial services, hospitality and entertainment verticals.

• Created an ecosystem of novel IoT applications aimed at foot traffic engagement, intelligence, and transactions; such as: LiDAR/AI-powered foot-traffic behavior analysis, through-storefront-glass NFC (streetside Apple Pay), long-range Bluetooth engagement, and others. Developed a suite of SaaS deliverables generating over 70% of revenue.
• Headed all hardware and software product development: IoT management platform, interactive storefront frontend applications (UI/UX), CMS/API/SaaS backend framework, digital signage industrial design and production.
• Brought to market multiple award-winning products. Transformed company into industry leader with 80% market share and 250+ premiere brand client portfolio in 500+ locations across North America, Europe, and the Caribbean.

Led product marketing of company’s enterprise mobility solutions.

• Identified industry trends and opportunities for leveraging mobile technologies to drive enterprise sales force and field service productivity. Conceptualized product features, execution roadmaps, and go-to-market strategies.
• Led cross-functional software engineering, application development, and creative resources from product concept to market launch; directed UX/UI design, prototyping, A/B testing, and production.

Directed marketing and creative for provider of international experiential educational travel programs.

• Rebuilt company’s marketing operation, redefined strategy, reinvented product proposition, streamlined production. Managed 10-person team of designers, copywriters, and software developers, as well as external media agencies.
• Headed creative to develop an integrated visual narrative of company’s unique “role play” product methodology. Produced collateral across all media channels, including print catalogs, digital assets, multimedia exhibits, and storytelling video content – shot on-location, worldwide. Transformed company’s brand into differentiated market leader.
• Implemented full scope of online marketing functions: industry-groundbreaking web platform, lead capture microsites, advertising (SEM, PPC, Affiliate), direct email, KPI’s. Achieved 30% incremental customer growth.

Product management and business development at a leading provider of machine vision hardware/software solutions for robotic manufacturing, scientific analysis, and military guidance applications.

• Spearheaded company’s international OEM product strategy. Mobilized regional distributors to pursue OEM opportunities, interfaced with clients, conceptualized applications and defined requirements, prioritized VoC and strategic objectives. Managed cross-functional R&D, engineering, production, and marketing resources to deliver machine vision solutions.
• Assumed P&L responsibility for company’s international business across Europe and Asia accounting for over $20M in revenue. Led expansion into Latin America (established distribution in Argentina, Chile, Brazil). Grew global sales by 25%.

EF EDUCATION - Country Manager
Oversaw regional market expansion for world’s largest provider of language education and cultural exchanges.

TRIAD NORTH AMERICA – Director, Emerging Markets
Managed projects in Eastern Europe for emerging markets consulting firm; clients included: British Broadcasting Corporation, Bertelsmann Music Group, MTV. Launched energy-sector technology transfer business generating over $3M within first year.